Ohmash
Vaporizers
About
This wide ranging project involved consumer research, design strategy and product design, as well as more traditional design areas such as branding and packaging design. Ultimately our team arrived at a series of solutions that walked a line between client desires and consumer needs.
The graphic design team, following brainstorming and iterations in collaboration with the client, created a name and brand identity that spoke to our target audience, as well as fulfilled requirements outlined by the client. Additionally, I worked closely with our industrial design team to designate relevant names for the many products that would fall under the Ohmash brand.
In addition to the Onyx smart vaporizer, several other product lines were created under the Ohmash brand, including other vaporizers, tanks, and batteries. I collaborated closely with our industrial design team as well as print and manufacturing partners to design a cohesive packaging system to unify the many different products and packaging styles under one visual umbrella and could be easily expanded to future products and packages.
My responsibilities included applying our graphics to dielines provided by the printer, as well as working with them on material, paper, and special processes choices. Additionally, I helped to ensure that our packaging complied with all relevant FDA regulations.
Our graphic design and experience teams worked extensively with our client and their developer team to design not only the visual style of the website, but also defining the architecture and content types of each page.
Primary features of the interface included a lock screen displaying at-a-glance information, a home screen from which a user can navigate to other areas of the UI, a presets list that allows users to save vaporizer settings for later use, and lastly a control screen that allows the user to fully customize their vaping experience and gives feedback on battery and coil impact.
Additional features included a data tracking function, which allows users to view their usage over time, a camera and photo gallery, an online vape shop, and a social feed that allows them to connect with other users, chat, and share photos and vape settings.